Our Story

Sideboard was born from a simple truth: hospitality businesses need better access to the data they already have.

Co-founders Robert Clifford and Shane Crockett have spent decades in hospitality and technology. Through their consultancy Alto Cibum, they saw firsthand how operators struggled to make timely decisions—even with great POS and LMS systems.

The problem? Data was fragmented, delayed, and hard to interpret.

So they built Sideboard: a platform that acts like a Virtual General Manager, turning raw data into real-time, predictive insights. It’s affordable, fast to set up, and designed specifically for hospitality.

Sideboard is more than software—it’s a smarter way to run your business.

Get Sideboard today

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